“People do not buy goods and services. They buy relations, stories and magic.” - Seth Godin.
What comes to your mind when you hear the term ‘media relations’? Media relations refers to the process of creating and nurturing close relationships with the media and leveraging them to promote your business. GrowByBuzz helps you utilize multiple media outlets to share your story across platforms - radio, TV, magazines, and newspapers.
The reach of media outlets is wider and more powerful. It helps you achieve greater influence and increased trust with prospective customers.
The Need for Media Relations
- If the media finds your lead generation tactics appealing, your reach and conversions can shoot up. We undertake activities that develop and cultivate the media’s interest in your brand.
- Media outlets help you get your brand recognized. Press releases get your brand name out there and carve a place for you in the market. We help you craft the right content for branding so that you can cement a space among the industry and inside the customer’s mind.
- When media outlets feature a brand, customers perceive it as a genuine endorsement. It is because the brand is not claiming the benefits of its products itself - an unbiased third party is. We handhold you throughout the process to gain more media coverage and save on advertising efforts.