“Positioning is not what you do to a product. Positioning is what you do to
the mind of the prospect.” - Al Ries.
Brand positioning focuses on finding the right place for the brand in the market and the consumers’ minds. GrowByBuzz ensures that consumers easily identify a given need or want with your brand. We do not let your brand become just another product or commodity on mall shelves or supermarke
The process of brand positioning is gradual and demands an in-depth understanding of the consumer’s mind. We devise a strong brand positioning strategy to build a connection between brand and consumer, leading to long-term partnership and loyalty.
What makes a good brand positioning strategy?
- You and your competitors must look different. We analyze your consumer’s wants, your company’s offerings, your competitors, and what differentiates you from the competitor before formulating a brand positioning strategy.
- A good brand positioning strategy should be built on factors essential for the customers. We understand what’s valuable for the customer and focus on highlighting it.
- Brand positioning should focus on unique selling propositions that are difficult for your competitors to replicate. We identify points of similarities and differences between you and your competitor to devise an outcome-based strategy.
With our strong brand positioning strategy, you can
- Establish strong and clear brand recall
- Build a loyal customer base
- Differentiate yourself from the market by communicating your value
- Compete on factors other than price
- Develop a compelling customer-focused value proposition